I saw this photobooth campaign from the Great American Condom Campaign today, and I love it.
It’s a perfect example of using social learning theory to the benefit of safe sex. The social learning theory is a psychology theory saying people model after their peers – so, people campaigning for change in public health need to utilize this theory to make safe sex seem like cool sex.
GACC’s suggestion for college students is to host a photobooth on campus and ask students to pose with condoms or write a note about why they choose to stay protected.
What a great idea!